Priorities of Financial Investments in Mass Sport in Korea

in Journal of Sport Management
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  • 1 Seoul National University
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The purpose of this study was to examine the financial investments factors in promoting mass sport in Korea and to determine their relative importance and investment priorities. This information would be a guideline for sports administrators' decision making in establishing investment policy. The Delphi technique (Dalkey, 1976) using 30 experts in mass sport administration and the Analytic Hierarchy Process method (Saaty, 1983) were used in this study. Six investment factors with 21 subfactors were derived. The top investment priority was given to the Sports Facilities factor, followed by the factors of Publicity, Leaders, Administrative Support, Voluntary Sports Clubs, and Programs. Investment priorities of subfactors in each factor were also discussed.

The authors are with the Department of Physical Education, Seoul National University, Seoul 151-742, Korea.