The Structure of Funding in Canadian Interuniversity Athletics

in Journal of Sport Management
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Increasing financial constraints have led athletic directors in Canadian universities to consider alternative sources of funding to supplement traditional university and student support. A profile of the current structure of athletic funding was developed to provide a better understanding of who is paying for interuniversity athletics and to address concerns about the possible implications of this support. Athletic directors at 34 Canadian universities reported the amounts of financial resources received from various sources during the previous fiscal year; the amount from each source was calculated as a percentage of the total athletic budget. The results indicate that the majority of funding for interuniversity athletics continues to be secured from university funds and/or student fees, although a decline in the former was noted. An increase in the percentage of funding from internal revenues generated by the athletic department was observed. However, funding from nonuniversity sources continues to be relatively minimal.

Alison Armstrong-Doherty is with the Faculty of Kinesiology, The University of Western Ontario, Thames Hall, London, ON, Canada N6A 3K7.

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