In this paper I discuss briefly some traditional and contemporary issues that challenge the academic structure of the field of Kinesiology. These include the long-standing polemics of the profession-discipline debate and the fragmentation of the academic content knowledge, together with the more recent challenges of education or health as the umbrella construct and the relation of kinesiology to physical and occupational therapy. It appears that the essence of our persistent problems remains, but it is augmented with related and more contemporary issues. Thus, these continue to be challenging times in kinesiology, as they are for higher education in general, reinforcing the long-held notion that change is the one constant.