The overarching purpose of the current article was to examine the status of sport psychology as a profession in 4 ways. First, the author characterizes the profession of sport psychology as an illusion because there is so little demand for sport psychology services and because there are so few full-time practicing sport psychologists. Second, paradoxically, it appears that many people assume that applied sport psychology is a healthy and viable profession, so the author comments on why this is the case. Sidestepping the lack of jobs does a disservice to graduate students who believe they can easily become practicing sport psychologists. Third, it is clear that few athletes or teams want to pay for sport psychology services, so some reasons why this is the case are presented. Fourth, the author speculates about the future of the sport psychology profession, followed by some recommendations that would rectify his claim that the field’s relative silence on this issue does a disservice to students.