Getting to Know Our Students: A Snapshot of Sport Management Students’ Demographics and Career Expectations in the United States

in Sport Management Education Journal
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The aim of this study was to present a multifaceted sampling of sport management students in the United States prior to their first discipline-related course. Specifically, the demographics, backgrounds, and expectations of undergraduate students who enroll in sport management programs are explored. From demographic and performance standpoints, the results indicated that sport management students are not as diverse and have lower grade point averages than the general undergraduate population. The results also indicated that students have an unclear perspective of the potential career paths available to someone with a sport management degree. Finally, implications on student recruitment, retention, satisfaction, and career preparation are suggested. Specifically, the results urge faculty and instructors to discuss appropriate career expectations with students early in the sport management curriculum.

Christopher R. Barnhill is with the Department of Kinesiology, Louisiana State University, Baton Rouge, LA. W. Andrew Czekanski is with the Department of Recreation and Sport Management, Coastal Carolina University, Conway, SC. Adam G. Pfleegor is with the Department of Sport Science, Belmont University, Nashville, TN.

Address author correspondence to Christopher R. Barnhill at cbarnhill@lsu.edu.
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