Athlete Activism and Corporate Social Responsibility: Critical Lessons From Sport Industry Professionals

in Sport Management Education Journal

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Cole G. Armstrong San José State University

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Theodore M. Butryn San José State University

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Vernon L. Andrews San José State University

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Matthew A. Masucci San José State University

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DOI:
https://doi.org/10.1123/smej.2017-0032
Keywords:
protest; sport management; sport studies; teaching
In Print:
Volume 12: Issue 2
Page Range:
110–113
Restricted access

In this critical essay, 4 sport scholars discuss critical teaching points gleaned while moderating 4 concurrent roundtable discussions on the intersections of sport, corporate social responsibility, and athlete activism. The roundtable groups comprised sport industry professionals from a variety of professional teams and leagues, as well as other corporate stakeholders located in the United States and in various international locations. The purpose of this essay is to distill the roundtable discussions for utilization in sport management classrooms through the explication of timely, practical, and operational key teaching points.

The authors are with San José State University, San José, CA.

Armstrong (cole.armstrong@sjsu.edu) is corresponding author.
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