Integrating Blended Learning Within Sport Event Management Curriculum

in Sport Management Education Journal
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Experiential learning is a critical component of sport management education and industry preparation; however, the inclusion of time-intensive experiential projects can displace content learning. Blended learning integrates face-to-face and online instruction to enable the space to maximize multiple learning types. This article proposes an innovative experiential project that integrates blended learning—implemented in a sport event management course—with reflection and scholarship supporting the pedagogical strategies. The article concludes with implications to optimize blended learning (e.g., multimedia, pedagogical workshops, course evaluation), enhance communication (e.g., office hours, discussion forum, orientation video), and expand student learning outcomes (e.g., reading outlines, video lectures, student assessment).

Lower-Hoppe is with The Ohio State University, Columbus, OH. Wanless is with Ohio University, Athens, OH. Aldridge and Jones were with Ball State University, Muncie, IN, at the time of the writing of this paper.

Lower-Hoppe (Lower-Hoppe.1@osu.edu) is corresponding author.
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