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This study applies “Europeanness” to the analysis of internationalization in the sport management labor market and which changes this trend necessitates for sport management curricula. The authors employed an analysis of 30 semistructured interviews with key informants from Germany, Norway, and Spain. The results reveal various effects of internationalization on the sport sector and highlight the richness and diversity in the three countries. Sport management graduates need to possess a diverse set of competencies for successfully starting their careers. In addition to subject-specific knowledge, generic competencies such as the ability to work in a team, being able to communicate in diverse languages, and having intercultural skills are important. The article discusses knowledge of international sport organizations, their governance, global trends, and intercultural and language competencies, as well as international sport event management as identified themes and proposes specific curriculum changes to promote educational outcomes of sport management programs.
Wohlfart, Adam, and Hovemann are with the Dept. of Sports Economics and Sports Management, Faculty of Sport Sciences, Inst. for Sport Psychology and Sport Pedagogy, Leipzig University, Leipzig, Germany. García-Unanue is with the Dept. of Physical Activity and Sport Sciences, University of Castilla-La Mancha, Toledo, Spain. Skirstad and Strittmatter are with the Dept. of Sport and Social Sciences, Norwegian School of Sport Sciences, Oslo, Norway.