Sport Analytics Education for Future Executives, Managers, and Nontechnical Personnel

in Sport Management Education Journal

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Liz A. Wanless Ohio University

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Michael Naraine Brock University

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DOI:
https://doi.org/10.1123/smej.2019-0070
Keywords:
business modules; curriculum development; pedagogy
First Published Online:
31 Jan 2021
In Print:
Volume 15: Issue 1
Page Range:
34–40
Restricted access

Successfully adopting sport business analytics to enhance organization-wide business processes necessitates a combination of business acumen, modeling expertise, personnel coordination, and organizational support. Although the development of technical skills has been well mapped in analytics curricula, informing future leadership and affiliated nontechnical personnel about the sport business analytics process, specifically, remains a gap in sport management curricula. This acknowledgment should compel sport management programs to explore strategies for sport analytics training geared toward this population. Guided by experiential learning and foundational business analytics frameworks, a seven-module approach to teaching sport business analytics in sport management is advanced with a particular focus for future executives, managers, and nontechnical users in the sport industry. Concomitantly, the approach presents learning goals and outcomes, sources for instructors to review and consider, and sample assessments designed to fit within the existing sport management curricula.

Wanless is with Ohio University, Athens, OH, USA. Naraine is with Brock University, St. Catharines, ON, Canada.

Wanless (wanless@ohio.edu) is corresponding author.
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