Faculty are increasingly expected to participate in activities that bring additional revenue and prestige to their universities. Engaging in entrepreneurial activities can achieve this mission, as well as afford considerable benefits to the faculty member. This essay outlines the financial constraints that have moved universities to embrace entrepreneurship, discusses entrepreneurship in the context of sport management, outlines the benefits of pursuing entrepreneurship, describes considerations in a campus environment, and provides key considerations and a road map for navigating opportunities. The essay concludes with a call to action for sport management faculty and administrators to embrace an entrepreneurship model.
Lawrence, Strode, and Benedict are with Ohio University, Athens, OH, USA. Baker is with George Mason University, Manassas, VA, USA.