Cocreating Change Through Sport-Based Social Entrepreneurship

in Sport Management Education Journal
Ryan Snelgrove*,1 and Laura Wood*,1
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  • 1 University of Waterloo
DOI:
https://doi.org/10.1123/smej.2020-0030
Keywords:
entrepreneurship; experiential; cocreation; social change
First Published Online:
11 Feb 2021
In Print:
Volume 15: Issue 1
Page Range:
57–59
Restricted access

This article describes the design of an undergraduate course in which students learn how to cocreate change using social entrepreneurship. This approach is presented as a way of broadening sport management students’ awareness of nontraditional career opportunities and facilitating an understanding of the skills and knowledge necessary to succeed as a social entrepreneur. Drawing on situational learning theory and cognitive learning theory, the course facilitates learning through student engagement in a community of practice and weekly workshops.

The authors are with the Dept. of Recreation and Leisure Studies, University of Waterloo, Waterloo, ON, Canada.

Snelgrove (ryan.snelgrove@uwaterloo.ca) is corresponding author.

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