“As Falcons, We Are One Team!” Launching a Grassroots Institutional Change Initiative to Promote Diversity and Inclusion Through Sport at an NCAA Division I Institution

in Sport Management Education Journal

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Yannick KluchCenter for Sport Leadership, Virginia Commonwealth University, Richmond, VA, USA

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Terry L. RentnerSchool of Media and Communication, Bowling Green State University, Bowling Green, OH, USA

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Colleges and universities across the nation are grappling with issues related to diversity and inclusion on their campuses. This case study approaches diversity and inclusion efforts on college campuses from a student perspective. It outlines a grassroots initiative, developed by students and supported by student-athletes, that illustrates the powerful voice students can have in shaping institutional culture. This case study describes the success of We Are One Team, the 2017 recipient of the NCAA’s Award for Diversity and Inclusion, the Association’s highest award for institutional efforts for diversity and inclusion in intercollegiate athletics. Informed by institutional theory, the case study provides students with action steps toward promoting diversity and inclusion through sport and explains how We Are One Team succeeded at driving inclusive excellence on campus.

Kluch (ykluch@vcu.edu) is corresponding author, https://orcid.org/0000-0003-1916-2264

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