Transferable Skills: Preparing Sport Management Students for Careers Both Within and Outside the Sports Industry

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Jessica R. Braunstein-Minkove Department of Kinesiology, Towson University, Towson, MD, USA

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Jaime R. DeLuca Department of Kinesiology, Towson University, Towson, MD, USA

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Sydney C. Baucum Department of Kinesiology, Towson University, Towson, MD, USA

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Sport management programs have a long history of incorporating experiential learning practices into curricula for the purpose of cultivating students’ practical competencies, both applied and transferable. However, research considering the concept (and value) of transferable skills in sport management education is notably absent. Therefore, the purpose of this work was to understand the salient, transferable skills that sport management students acquire during their undergraduate education and how these are applied to careers both within and outside the sports industry. This research is based on qualitative data collection intended to assess the impact of sport management education on career preparedness. Major findings include the importance of skills in the following areas: teamwork/collaboration, critical thinking/comprehension/analytical skills, general business knowledge, time management, public speaking/presenting, and leadership/management. This research offers important implications regarding the preparatory role of sport management academic programs and educators moving forward.

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