This case study highlights the symbiotic relationship between sport management programs and athletic departments, emphasizing the benefits of leveraging on-campus athletics for practical student experiences. Given the prominence of intercollegiate athletics in the United States, universities have a unique opportunity to offer sport management students hands-on learning while on campus. Through the lens of a fundraising project, this study demonstrates effective strategies for building partnerships with athletic departments. It underlines how such projects provide real-world industry experience, focusing not only on technical skills but also on soft skills. The case study shows that both students and athletic departments can significantly benefit from this collaborative approach, enriching the educational experience and contributing to the professional development of future sport industry leaders.