Professional Sport League Assessment of Sport Management Curriculum

in Sport Management Education Journal
Restricted access

Purchase article

USD $24.95

Student 1 year subscription

USD $52.00

1 year subscription

USD $69.00

Student 2 year subscription

USD $98.00

2 year subscription

USD $128.00

Undergraduate sport management curriculum continues to be debated amongst this discipline’s educators. Curricular content impacts professional sport organizations as program graduates become employees. This study gathered the input of human resource professionals from NFL, MLB, and NBA franchises regarding curricular topics via an existing, modified questionnaire. The questionnaire included a five-point scale assessment of 61 curricular topics. A 34.8% response rate was proportionally distributed between the leagues. An ANOVA of means for ten curricular areas revealed significant differences with the following rank order: Field Experience 4.38; Communication 4.23; Legal Aspects 4.02; Ethics 3.98; Management and Leadership 3.97; Marketing 3.96; Economics 3.68; Budget and Finance 3.59; Governance 3.25; and Socio-Cultural Aspects 3.25. An ANOVA of topics revealed seven significant between-league differences including: Sport Sociology, Ethics, Market Shares/Ratings, Business Writing, Labor Relations, Stadium/Arena Economics, and Risk Management/Liability. These results can inform the development or modification of curricula to better prepare students for professional sport needs.

Sport Management Education Journal
Article Metrics
All Time Past Year Past 30 Days
Abstract Views 39 39 16
Full Text Views 1 1 0
PDF Downloads 2 2 0
Altmetric Badge
PubMed
Google Scholar
Cited By