Service learning and civic engagement have taken on both renewed and increased importance in sport management (Chalip, 2006; Frisby, 2005; Inglis, 2007). The following manuscript represents data collected from 10 offerings of a Sport Management Service Learning course. Ninety-one of the 131 students consented to the use of selected journals, online discussions, and group papers. Analysis was organized around the following a priori themes and subthemes that emerged from the literature: discovery (the increased knowledge of different cultures, reduction of negative stereotypes, and increased self knowledge), integration (the reward of helping others, feeling like you can make a difference, working with others, and connecting to the community), and application (leadership skills and the emotional power of service learning helps students connect intellectually with coursework) (Boyer, 1990; Eyler & Giles, 1999). Subthemes for discovery also emerged from the data and included: knowledge of classmates’ cultures, future plans and being viewed as an expert. A discussion of the findings and recommendations for future research on and application of service learning as a sport management pedagogy follows the results.