Experiential Learning in Sport Sales: Student Perceptions of Sport Sales Expectations, Skills and Preparation

in Sport Management Education Journal
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  • 1 Ball State University
  • | 2 Baylor University
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Experiential learning within sport sales is a growing component of the sport management curriculum. Assessment of student learning outcomes within these experiences is important in quantifying the effectiveness of the learning experience. This study utilized a survey to examine the change in students’ perceptions of sport sales as a result of completing an experiential, client-based sport sales program. The methodology included development and analysis of a survey instrument and application of that survey with enrolled and non-enrolled groups with pre- and post-test experiential learning assessment. Student expectations of a career in sport sales significantly decreased after program completion (t(56) = 2.33, p < .05), while their perception of skill level and preparation for a sport sales employment did not significantly change for the experimental group. These findings relate this learning experience to a realistic job preview for the students, which typically decrease an individual’s expectations toward a particular job (Premack & Wanous, 1985).

Address correspondence to: David A. Pierce, Ball State University, HP 219, School of Physical Education, Sport, and Exercise Science, Muncie, IN 47306.
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