The purpose of this investigation was to assess the effectiveness of a sport management student exchange program. During a summer semester, Wilson University1 faculty hosted a 39-day exchange and study tour made possible due to funding from the U.S. Department of State’s Fusion Arts Exchange program. The theme of the program, the American Sports Brand, was based on an original model focused on creating a deeper understanding of U.S. society, culture, and values among a multinational group of students through an intensive study of the formation, development, and business practices of the American Sports Brand. Participants included 15 international students and five American undergraduate students. A mixed methodological framework was used to examine student learning, perceptions, and experiences. Findings indicate that the exchange was perceived as “sometimes good, sometimes not so good” by the participants. Implications of the findings and suggestions for future research are discussed.
Address correspondence to: Gregg Bennett, Texas A&M University, 4243 TAMU, College Station, TX 77845-4243.