Utilizing Ethnographic Projects Within Sport Management Curriculum: Bridging the Gap Between Research and Practice Through Personal Knowledge

in Sport Management Education Journal
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The purpose of this study was to introduce ethnographic research to students in two graduate-level sport management courses, assess the extent to which the students benefited throughout the duration of the project, and anticipate future benefits as a result of the project. In response to previous calls for a more thorough integration of theory, research, and practice within sport management curricula, a plan to integrate ethnography projects into a sport management human resource management course and a contemporary issues course was developed and implemented. The strengths and weaknesses of the project are discussed relative to student feedback received through journal excerpts and interviews from the students and instructor fieldnotes. Suggestions and guidelines for future uses of ethnography as a teaching tool are offered.

Sartore-Baldwin is with the Dept. of Kinesiology, East Carolina University, Greenville, NC. Quatman-Yates is with the Cincinnati Children’s Hospital Medical Center, Cincinnati, OH.

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