Creating Experiential Learning Opportunities for Sport Management Students: The Case of Grand Slam Marketing

in Sport Management Education Journal

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Windy DeesUniversity of Miami

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Todd HallGeorgia Southern University

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Experiential learning (EL) is a pedagogical approach in which students are given the opportunity to apply conceptual knowledge to practical situations (Muir & van der Linden, 2009; Rogers, 1969). Experiential learning opportunities are one way that sport management programs are preparing graduates for employment in the industry. Southall et al. (2003) suggest the creation of a metadiscrete EL model in which sport management programs provide out-of-classroom learning opportunities under the guidance of faculty mentors, which are offered throughout the entire college experience. Grand Slam Marketing (GSM) at Georgia Southern University is a prime example of the metadiscrete EL model prescribed by Southall. GSM is a faculty-guided, student organization at Georgia Southern University (GSU) that is comprised of undergraduate and graduate students from a variety of majors including sport management. A plethora of implications for professors and students can be formulated from evaluating the GSM model and are discussed in the manuscript.

Dees is with the Dept. of Kinesiology and Sport Sciences, University of Miami, Miami, FL. Hall is with the Dept. of Health and Kinesiology, Georgia Southern University, Statesboro, GA.

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