This research explored the use of social media within the sport management discipline in a North American context, specifically investigating how sport management academicians use social media as a teaching and learning tool. An online survey garnered the social media literacies of sport management faculty (N = 132). Compared with cross-discipline studies that have measured similar interests, sport management faculty appear to have a limited awareness of social media applications. Only 61% of study participants reported having incorporated social media into their course design. While a majority of faculty agreed that the use of social media in education can provide positive enhancement to both teaching and learning, in practice, participant social media teaching strategies were narrowly employed. Results suggest a potential disconnect between the digital pedagogies currently employed by sport management faculty, the expectations of students, and most importantly, the demands of the sport industry.
Katie Lebel is with the Division of Sport Management, St. John’s University, New York, New York. Karen Danylchuk is with the School of Kinesiology, Western University, London, Ontario, Canada. Patti Millar is with the School of Kinesiology, Western University, London, Ontario, Canada. Address author correspondence to Katie Lebel at email@example.com.