The Fantasy of Learning: Fantasy Football in a Sports Public Relations Course

in Sport Management Education Journal
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  • 1 James Madison University
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Sports-related programs in higher education need to educate students in the professional use of evolving communication technologies. In addition, students need to develop soft skills, such as problem solving and critical thinking, while improving their practical use of technology. The purpose of this article is to introduce the use of fantasy sports in a sports management class, more specifically a sports public relations class, and discuss how students perceived the use of fantasy sports in course assignments. We explain how the use of fantasy sports assignments promoted social constructivist learning of students and helped students develop soft skills. We also identify the pedagogical challenges the fantasy sports assignments presented to students and instructors. We also offer summaries of students’ class reflections to demonstrate how such reflections echoed course learning outcomes.

Chang Wan Woo and Michael K. Davis are with the School of Communication Studies, James Madison University, Harrisonburg, Virginia.

Address author correspondence to Chang Wan “Isaac” Woo at
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