From the Physical to the Social: Twitter as a Pedagogical Innovation in the Sport Communication and Sport Management Classroom

in Sport Management Education Journal
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  • 1 Clemson University
  • | 2 Baylor University
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This essay discusses how Twitter can be used as a pedagogical tool for sport communication and sport management courses. Given the prevalence with which Twitter has penetrated the sport industry and the frequency with which college students use social media, Twitter is a complementary and viable classroom component. The essay provides ways in which Twitter can be used for formal assignments in the sport communication and sport management classroom. The essay concludes by discussing some challenges to using Twitter in the classroom, describing strategies for overcoming these barriers, and encouraging sport communication and sport management educators to embrace the culture of convergence that Twitter affords. The appendix offers detailed guidelines for the assignments discussed in the essay.

Jimmy Sanderson is with the Clemson Online, Clemson University, Clemson, South Carolina. Blair Browning is with the Department of Communication Studies, Baylor University, Waco, Texas.

Address author correspondence to Jimmy Sanderson at
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