Tweeting the Lecture: How Social Media Can Increase Student Engagement in Higher Education

in Sport Management Education Journal
Restricted access

Purchase article

USD $24.95

Student 1 year subscription

USD $52.00

1 year subscription

USD $69.00

Student 2 year subscription

USD $98.00

2 year subscription

USD $128.00

The higher education sector increasingly uses social media as an educational tool to develop a sense of community and foster student engagement, particularly as social networking sites have become an integral part of the lives of digital natives. The current study sought to explore whether the use of Twitter could foster student engagement in a sport marketing course, specifically by embedding Twitter through two assessments, online lectures and weekly tasks. Mean score comparisons indicated that over a 13-week semester, students (N = 68) felt more engaged and included in the course because it had Twitter, found Twitter to be relatively easy to use, and the use of social media aligned with course objectives. The results of the current study have salience in sport management education, because the effective use of Twitter within a higher education context demonstrates how the use of social media can foster engagement with course materials.

Olan Kees Martin Scott is with the University of Canberra Research Institute for Sport and Exercise and in the Faculty of Health, University of Canberra, Bruce, ACT, Australia. Alicia R. Stanway is with the School of Business, Edith Cowan University, Joondalup, WA, Australia.

Address author correspondence to Olan Scott at
Sport Management Education Journal
Article Metrics
All Time Past Year Past 30 Days
Abstract Views 28 28 19
Full Text Views 1 1 1
PDF Downloads 2 2 2
Altmetric Badge
Google Scholar