Intercollegiate Sports Success and First-Year Student Enrollment Demand

in Sociology of Sport Journal
Restricted access

Purchase article

USD  $24.95

Student 1 year subscription

USD  $64.00

1 year subscription

USD  $85.00

Student 2 year subscription

USD  $121.00

2 year subscription

USD  $158.00

This paper investigates the effect of winning, postseason play, and television appearances for football and basketball on first-year student enrollment demand over a 21-year period at a representative NCAA Division I institution. Empirical estimates confirm popular notions that winning on the football field, after traditional enrollment demand factors are controlled, does attract students. However, postseason play and television coverage have no significant effect. The results also suggest that sanctions imposed by the NCAA for rules violations reduce first-year student enrollment demand.

George A. Chressanthis and Paul W. Grimes are with the Department of Finance and Economics, Mississippi State University, P.O. Drawer DF, Mississippi State, MS 39762.

All Time Past Year Past 30 Days
Abstract Views 119 119 17
Full Text Views 12 12 0
PDF Downloads 13 13 0