The sociocultural context of sports journalists, comprising journalism on the one hand and the sports spectacle on the other, induces a conflict of interests. Journalists must endeavor to gain and maintain a minimum of professional credibility and sustain a close relationship with the source of information. This article presents two resolutive practices used by sports journalists as a means of dealing with this conflict. The first is the sports journalises ambivalent behavior toward the source of information. The second is the sports journalises use of a sociodramatic narrative feeding a loss-of-control scenario. These practices, respectively interactive and discursive, are discussed as well as their relationship to the sports journalise’s conflict of interests.
Normand Bourgeois is with Champlain–St. Lawrence College, 790 Nérée-Tremblay, Ste-Foy, Québec, Canada G1V 4K2.