Approached from a feminist perspective, this article draws from genre criticism which argues that gender can be inscribed in television programming. Specifically, it examines how NBC adopted characteristics of feminine narrative form in its coverage of the 1992 Summer Olympic Games. I examine NBC’s use of rhetorical constructions, such as pretaped video profiles and personal interviews, to represent the Olympic Games and suggest that parallels exist between soap operas and Olympic programming, thereby attracting a female-inclusive audience.
Gina Daddario is with the Department of Communication Studies at SUNY Cortland, Cortland, NY 13045.
Earlier versions of this paper were presented at the Eastern Communication Association conference, May 1994, in Washington, DC, and the International Communication Association conference, May 1995, in Albuquerque, NM.