Justice Do It! The Nike Transnational Advocacy Network: Organization, Collective Actions, and Outcomes

in Sociology of Sport Journal

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George H. SageUniversity of Northern Colorado

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The focus of this study is on the organizational dynamics, collective actions, and outcomes of a transnational advocacy network that was formed to protest the labor practices of Nike’s sport shoe factories in Asia. Transnational advocacy networks arise and are sustained with the intent of changing social conditions. The Nike transnational network sought to improve the lives of workers in Nike factories in Asia so that they have jobs that pay a living wage, have good working conditions, can organize on their own behalf, and are treated with dignity and respect. A broad theoretical perspective that emphasizes the determinant and interactive effects of the emergence, development, and accomplishments of the Nike transnational network is employed.

The author is Professor Emeritus in the Departments of Kinesiology and Sociology at the University of Northern Colorado, Greeley, CO 80631.

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