This study examines game-by-game attendance data for one National League team (St. Louis Cardinals) and one American League team (Texas Rangers) for the 1982 season to explore factors related to attendance at professional sporting events. Multiple regression analyses indicate that the major factors affecting attendance are day of the week, opponent, and type of promotion. Recent and season-long performance measures for both the home and visiting teams have relatively little effect on daily attendance.
An early version of this paper was presented at the annual meetings of the American Sociological Association, San Antonio, August 1984. The authors wish to acknowledge the assistance of Dave Fendrick of the Texas Rangers and Marty Hendin of the St. Louis Cardinals for providing some of the data reported herein, and Kofi Benefo (now of the University of Michigan) for his help in constructing the database.
Direct all correspondence to John Marcum, Dept. of Sociology-Anthropology, The University of Mississippi, University, MS 38677.