This article addresses Leonard’s (2006a) call for inquiry into virtual sport by exploring how Electronic Arts’ Fight Night Round 2 (2005) inscribes the boxing body into the digital game. This article qualitatively analyzes the text of the game in order to consider how it deals with the immateriality of bodies in new media as it translates them into digital space. By focusing on the game’s avatar creation system and control set, I argue over and against the freedom proclaimed by theorists about new media that Fight Night Round 2 positions users within a hegemonic masculine subjectivity. The essay concludes by addressing how this positioning speaks to the significance of this mediation for boxing as the game positions users in relation to the sport.
Baerg is with the School of Arts and Sciences (Communication), University of Houston-Victoria, Victoria, TX.