In this article I argue that digital technologies are remediating sport in ways that invite users to adopt posthuman subject positions. The focus of my analysis is EA Sports’ “Madden NFL.” First, I explain how video games reflect qualities of immediacy and hypermediation to create immersive gaming experiences. Then I go on to show how immersion in sport video games creates a relationship to the body and the self that are categorically different from those created by televised sport. I conclude that sport media studies will benefit from further consideration of the posthuman condition.
The author is with the Sport Management Department, SUNY—Cortland, Cortland, NY.