On April 6, 2018, the Humboldt Broncos junior hockey team was traveling to a playoff game on a rural highway when their bus collided with a semitrailer truck, killing 16 people. The crash led to an unparalleled, nation-wide outpouring of mourning. The legacy of the crash has been sustained by media outlets such as The Sports Network, who released a documentary on the crash, 29 Forever. Through an affective reading of 29 Forever, this paper explores the processes by which the Humboldt bus crash came to be known and felt as a national tragedy, how the crash fits within larger practices of Canadian nation-making, and the role that hockey, emotion, and feelings play in these processes.