Sport in Asia and Africa: Americanization or Mundialization?

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Eric A. Wagner Ohio University

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Rather than an Americanization, it is argued that there is a mundialization of sports over time. Similarities in sports activities in various countries are becoming greater than the differences. Cultural diffusion is leading to a trading of sports interests in all directions, and is likely to lead to a global sports culture—modified in varying and often substantial ways by diverse colonial legacies, historical backgrounds, and value contexts. Thus the longterm trend is toward greater homogenization in world sports culture.

Eric A. Wagner is with the Department of Sociology and Anthropology at Ohio University, Athens, OH 45701-2979.

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