“My Country is Better Than Yours”: Delineating Differences Between Six Countries’ National Identity, Fan Identity, and Media Consumption During the 2018 Olympic Games

in Sociology of Sport Journal
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  • 1 Texas State University
  • 2 University of Alabama
  • 3 University of Texas
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Nationalistic notions are embedded within every part of the Olympic Games, inculcating feelings pertaining to one’s nation. Previous research examined the degree to which one is affected by portrayals of nationalism during international sporting events, finding that media consumption and results increase nationalistic feelings. However, such analyses rarely infused overarching fandom into the equation and failed to make global comparisons. This study surveyed 2,245 people from three continents in six different nations (Canada, China, Germany, Japan, Sweden, and the United States) to examine nationalistic attitudes during the 2018 Winter Olympics and subsequent effects. Significant differences between nationalized qualities manifested between each continent, as did their paths to becoming a fan and consuming content.

Devlin is with the School of Journalism and Mass Communication, Texas State University, San Marcos, TX, USA. Brown and Billings are with the College of Communication and Information Science, University of Alabama, Tuscaloosa, AL, USA. Brown-Devlin is with the Stan Richards School of Advertising and Public Relations, University of Texas, Austin, TX, USA.

Address author correspondence to Michael B. Devlin at mdevlin@txstate.edu.
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