Converging Interests, Unequal Benefits? Tribal Critical Race Theory and Miami University’s Myaamia Heritage Logo

in Sociology of Sport Journal
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  • 1 University of Rhode Island
  • 2 Miami University
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Miami University has used Native American imagery to promote itself since its founding. In 1929, Miami teams began using the racist term Redsk*ns. In 1996–1997, they changed the name to RedHawks. Despite the strengthening relationship between the university and the tribe, the racist mascot imagery remained visible in the university community. In 2017–2018, the university returned to Native American imagery by unveiling a new “Heritage Logo” to represent a commitment to restoring the Myaamia language and culture. In this paper, the authors used tribal critical race theory to analyze how the Heritage Logo represents a point of interest convergence, where symbols of the tribe signal acceptance and recognition of the Myaamia people, while institutional racism and the possessive investment of whiteness are left ignored and unaddressed.

Hodler is with the University of Rhode Island, Kingston, RI, USA. Batts Maddox is with Miami University, Oxford, OH, USA.

Hodler (matthew_hodler@uri.edu) is corresponding author.
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