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Black male college athletes (BMCAs) are in a unique position within the contexts of historically white institutions and Division I college athletics. Recently, BMCAs have increasingly presented themselves in ways that highlight specific social identities or even in opposition to the college athletic system and higher education environment. However, little has changed as power and privilege remain central forces in white-dominated settings. This constructivist grounded theory study examines how historically white institution and Division I athletic environments influence self-presentation of BMCAs through a Black critical theory lens. The experiences of 16 BMCAs illuminated how self-presentation was influenced by academic and athletic settings, Division I subdivision characteristics, and sport-specific contexts. I conclude with recommendations and directions for future research.