This study examined 27 male intercollegiate ice hockey players’ subjective responses to a personal-disclosure mutual-sharing team building activity (cf. Crace & Hardy, 1997; Yukelson, 1997) delivered at a national championship tournament. Athletes participated in semistructured interviews 2 to 4 weeks after the team building meetings. Results revealed that the meetings were emotionally intense, and some participants described their involvement in these meetings as a significant life experience. Participants perceived certain benefits associated with the meetings including enhanced understanding (of self and others), increased cohesion (closeness and playing for each other), and improved confidence (confidence in teammates and feelings of invincibility). Results are discussed in terms of their potential to guide future applied evaluation research of team building programs in sport.