This study examined the relationship between coaching efficacy and imagery use. Eighty-nine coaches completed the Coaching Efficacy Scale and a modified version of the Sport Imagery Questionnaire. Results showed significant positive correlations among the coaching efficacy subscales and imagery functions. Regression analyses showed that the significant predictor for game strategy efficacy was CG imagery. Predictors for motivation efficacy included career record and MG-M imagery. MG-M imagery and total years of coaching were the significant predictors for total efficacy scores and character building efficacy. The only significant predictor for teaching technique efficacy was CS. The results replicate and extend the relationships found between efficacy and imagery for athletes and show that imagery also may be an effective strategy to build and maintain coaching efficacy.