Physical Appearance and the Perceived Effectiveness of Performance Enhancement Consultants
in The Sport PsychologistBy purchasing this content you agree and accept the terms and conditions
Research has revealed that dress and build can impact others’ perceptions of personality, knowledge, competence, and effectiveness (Hash, Munna, Vogel, & Bason, 2003; Lennon, 1986). This study investigated athletes’ first impression formation of performance enhancement consultants (PECs) and its influence on athletes’ perceptions of their knowledge, ability, and personality characteristics. Participants (N = 86) rated 11 pictures of PECs on personality traits, sport knowledge, and likeliness of seeking services. Results revealed that build and dress were most influential on PEC ratings. PECs with a lean build and academic clothing were rated higher on personality traits PECs than other groups. PECs with a lean build and athletic clothing were rated higher on sport knowledge and more likely to be sought for services than PECs with a large build and academic clothing.
The authors are with the Sport and Exercise Psychology program at West Virginia University, Morgantown, WV. E-mail: jlubker@mix.wvu.edu.
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