Seventy-two college athletic directors (ADs) participated in a survey about (a) previous experience with sport psychology consultants (SPCs), (b) previous exposure to the field, and (c) attitudes toward sport psychology consulting. ADs were confused about appropriate training for SPCs, highlighted by the fact that 66.7% were unaware of any certification for SPCs. Although ADs’ attitudes toward SPCs did not differ based on previous experience with SPCs, there was a statistically significant difference between ADs who were aware of the Association for Applied Sport Psychology (AASP) and those who were unaware. Results demonstrate the need to educate potential employers regarding appropriate qualifications for SPCs. The discussion culminates with suggestions for future research and recommendations for enhancing effectiveness of outreach programs.