The primary purpose of this study was to examine basketball players’ experiences of being coached during a turnaround season. Participants included eight collegiate men’s basketball players (ages 18–23) and one staff member representing an NCAA Division I program at a large university in the United States. All participants were involved with the basketball program during back-to-back seasons in which the team experienced a losing record (14–17) followed by a coaching change, and then a winning record (22–8) and conference championship. Semistructured interviews (lasting between 30–90 min) were conducted and transcribed verbatim. Analyses of the transcripts revealed 631 meaning units that were further grouped into lower and higher order themes. This led to the development of five major dimensions which encompassed these basketball players’ experiences of being coached during this extraordinary turnaround season including their (a) Experiences of Coach’s Personality Characteristics; (b) Experiences of Coach’s Philosophy, System, and Style of play; (c) Experiences of His Coaching Style; (d) Experiences of the Practice Environment; and (e) Experiences of How Coach Influenced Us.