While there have been increasing opportunities for sport psychology practitioners in cricket, there are concerns regarding employment practices in the field and the knock-on impact on the practitioners. The aim of this research was to explore the experiences, reflections, challenges, and opportunities perceived by practitioners regarding their own roles delivering sport psychology in elite cricket. Participants were 12 sport psychology practitioners (8 male and 4 female) purposively selected based on their experience working in cricket. Participants were interviewed to gain an understanding of their experiences working as sport psychology practitioners. The data were thematically analyzed, resulting in the emergence of 7 higher order themes: the role, perceptions of the psychologist, consultation approach, limiting factors, first-team environment, challenges faced, and proposed changes. Results suggest that there are similarities in the challenges experienced across professional clubs and at different levels in cricket. Broader challenges for the clubs, the national governing body, and the sport psychology profession also emerged.