This article describes the delivery of personal and performance enhancement consulting services to the major league and minor league teams in the Oakland Athletics baseball organization over a 6-year period. The use of a combined clinical, educational approach is discussed as well as the range and type of services provided in the role as a full-time instructor/counselor. Factors affecting the effectiveness of delivering sport psychology services to professional baseball players are discussed, with special emphasis on developing trust and a good connection in the player/consultant relationship.