The objective of this article is to reply to Dr. Albert Ellis’s application of his rational emotive behavioral therapy (REBT) paradigm to the issue of exercise and sport avoidance. This article begins with a consideration of why people avoid exercise and sport participation and an identification of what needs to be modified for people to initiate and adhere to exercise and sport programs. Then, in reponse to Dr. Ellis’s discussion, some of the key elements of his proposed program are reviewed. Additionally, some of his techniques are reinterpreted in a manner with which exercise/sport psychologists may be more familiar. Also, some suggestions are offered to enhance the impact of REBT to exercise and sport avoidance.