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The purpose of this study was to investigate the attitudes of 130 male and female athletes toward female coaches in Hong Kong. Athletes, selected from 14 individual sports, responded to a questionnaire that included 34 attitudes’ items using a 5-point Likert Scale and a question involving preference, in which subjects indicated their preferences toward male or female coaches. An independent t-test analysis (p < .05) revealed that athletes reported a favorable attitude toward female coaches. Chi-Square analysis revealed that athletes preferred a male coach to a female coach.