Examining Stereotypical Written and Photographic Reporting on the Sports Page: An Analysis of Newspaper Coverage of Interscholastic Athletics

in Women in Sport and Physical Activity Journal
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The purpose of this study was to assess the presence of gender-biased or stereotypical coverage in the written and photographic newspaper reporting of interscholastic sports. Over a one-year timeframe, a total of 602 newspaper issues were randomly selected from Florida’s 43 daily newspapers. These daily issues contained 1792 articles and 827 photographs that fit the criteria for inclusion. The results of the study were consistent with previous research on the media’s stereotypical coverage of athletics. Both female and male athletics were over-represented in both written and photographic coverage of traditionally accepted “sex appropriate” sports. Male athletics were under-represented in both written and photographic coverage of “sex inappropriate” sports. Female athletics, when analyzing their participation in “sex inappropriate” sports, were under-represented in the photographic coverage but not in the written coverage. Overall, there existed hegemonic masculinity within the sports pages of the Florida print media.

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