Competitive Balance in Women’s Basketball: The Gateway Collegiate Athletic Conference and Missouri Valley Conference Merger

in Women in Sport and Physical Activity Journal
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The purpose of this paper was to measure the change in competitive balance for women’s basketball as a conference merges and changes its membership. Specifically, we surveyed the changes in competitive balance as the Gateway Collegiate Athletic Conference was merged into the Missouri Valley Conference (MVC). While competitive balance may not have been the primary reason for the merger, it tended to increase fan interest and was, therefore, considered desirable by member institutions. Three measures of competitive balance were used, producing mixed results. However, there was arguably a more competitive balance after the merger, because there tended to be more predictably perennial winners and losers in the Gateway than the MVC.

G. Clayton Stoldt Wichita State University Dept. of Sport Management 1845 Fairmount Wichita, KS 67260-0127 Email: clay.stoldt@wichita.edu Phone: (316) 978-5441 Fax: (316) 978-5451

Women in Sport and Physical Activity Journal
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