BCS Conference Coverage: An Investigation of the Gender Coverage Provided on Intercollegiate Athletic Websites within a Major NCAA Power Conference

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Coyte Cooper University of NC, Chapel Hill

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The current study was an investigation of the gender coverage provided on intercollegiate athletic websites within a major BCS conference during the 2005-06 academic year. Due to Title IX and ethical concerns, the expectation was that the BCS sites would provide equitable gender coverage because the athletic departments were part of the National Collegiate Athletic Association (NCAA). Overall, the results revealed that females received highly favorable article (41.2%) and photographic (46.0%) coverage allocations when compared to past content analyses on not-for-profit media outlets. Despite this fact, the results demonstrated that there was a statistically significant difference in the coverage provided to females and males within each of the units of measurement analyzed. Furthermore, the analysis revealed that females received their least favorable coverage allocations within the following units of measurement: advertisements (15.5%) and multimedia (2.5%).

Coyte Cooper, Ph.D. Assistant Professor Sport Administration Department of Excercise and Sport Science Chapel Hill, NC 27599 Email: cgcooper@email.unc.edu

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