The Indivisibility of Women Athletes in Magazines for Teen Girls

in Women in Sport and Physical Activity Journal
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Past research has shown that teen girls consume media that frequently contains objectified images of women. Little is known about whether these girls are also exposed to empowering images, such as women playing sports. The current study evaluated the prevalence of these images in five popular magazines aimed at teen girls. Of the 620 photographs examined, only 7% showed women engaged in physical activity or sport. The majority of these images showed women in fitness activities that emphasize shape and muscle tone, rather than in sport activities that emphasize instrumentality. Results demonstrate that women athletes are largely invisible in mainstream magazines for teen girls.

Elizabeth A. Daniels University of Oregon Chandler Lab 1027 NW Trenton Bend, OR 97701 E-mail:

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