Female Representation in Feature Articles Published by Sports Illustrated in the 1990s

in Women in Sport and Physical Activity Journal
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  • 1 University of Kansas
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Sports remain a man’s world as the coverage of females in sport continues to be marginalized. In During the 1990s Sports Illustrated, which appeals primarily to male readers interested in spectator sports publicized by the media, provided limited coverage of females. Based on an examination of the number of feature articles, article length in column inches, number of pictures, and article content, only in tennis, figure skating, and gymnastics were more females featured than males. In reporting on females in sports, Sports Illustrated emphasized individual sports and the femininity of female athletes, while including some usage of sexist language.

Angela Lumpkin Department of Health, Sport, and Exercise Sciences University of Kansas Lawrence, KS 66045-7567 E-mail: alumpkin@ku.edu Phone: (785) 864-0778 Fax: (785) 864-3343

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